It goes without saying that showrooms are especially important when it comes to textiles. At the start of this year, John Rosselli & Associates made the decision to expand its showrooms in Florida, New York, and Washington, D.C., as part of a natural next step in the company’s growth strategy. “We see the showroom as an extension to a designer’s business, and the in-person interactions are invaluable,” says Shelley Selip, manager of the company’s New York showroom. “There is simply no replacement for walking into a showroom, seeing, touching, discussing ideas, and being inspired by vignettes.”