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“Tara and Salina represent a true landmark as our first collections to include both fabric and wallpaper from launch. This sets the template for all that will follow, demonstrating our absolute commitment to wallpaper as a discrete, permanent, and coherent element of the Fermoie product family.” Martin Ephson, co-founder, Fermoie.

“As artists, we constantly observe, engage with, and find inspiration in the world around us. The freedom and opportunity to translate those impulses into new collections is one of the many great joys of Fermoie. A design can be sparked by a grand vista or life-defining event; yet there is also real excitement to be found in looking at familiar shapes, marks, and patterns with fresh eyes and seeing new possibilities emerge within them: Tara and Salina beautifully represent these contrasting but immensely powerful creative dynamics at work.” Tom Helme, co-founder, Fermoie.

TARA

The design is based on Mt Taranaki, whose near-perfect conical outline and snow-capped peak are captured in rhythmic rows of geometric shapes, subtly softened by their individually hand-drawn outlines as seen by our Head of Studio when hiking in New Zealand on her recent sabbatical. The mountain’s name comes from the Māori word ‘tara’ meaning ‘peak’ or ‘point’: serendipitously, the same word also means ‘hill’ in Irish Gaelic, reflecting and resonating with the strong family connections to Ireland enjoyed by the Fermoie founders.

Tara has been designed for and printed on Fermoie’s 100% cotton basecloth, and also faithfully translated to wallpaper. Both fabric and wallpaper are offered in the same 14 colorways, based on a tonal combination of complementary and contrasting colors with broad appeal and enormous scope for building a wider color scheme around the design.

SALINA

The new Salina collection followed a re-exploration and reimagining by the design team of some of their favorite Fermoie designs, particularly Sicily, with its complex marriage of forms and patterns, including seaside stripes, elements from folk costumes, and geometric deco shapes. This process kindled a new excitement about interlocking and crossing shapes over each other to create movement and texture. Named after the small island in the Aeolian archipelago to the north of Sicily itself, Salina highlights how Fermoie creates the perfect-sized mark that then interacts with and brings to life the weave of the basecloth.

Produced on Fermoie’s 100% Linen basecloth and beautifully translated to wallpaper, Salina is offered in 14 colorways, combining earthy tonal colors with a couple of vibrant complementary colors, adding flashes of visual interest and the signature Fermoie playfulness.